HESPER Farm, producer of skyr, Icelandic style yoghurt, says it will donate five per cent of all its profits in the run up towards this week's 'Black Friday', to the Clapham based Yorkshire Dales Millennium Trust (YDMT).

Last year, the farm, at Bell Busk, donated enough money to the Magic Breakfast charity to cover 4,500 meals for disadvantaged children across the UK.

And, this year it is hoping taking part in ‘Green Friday’ will help the YDMT and support it in its work to plant thousands of trees across the Dales.

Sam Moorhouse, at Hesper said: “We hope people get a great deal if they’re looking for one on Black Friday but we like to do things differently here at Hesper so we’ll be doing Green Friday this week. We will donate five percent of all our skyr sales profit across the UK to the Yorkshire Dales Millennium Trust.”

Earlier this year, Sam and his dad, Bryan, who believe in sustainable farming, worked with the trust to plant 300 trees on the farm.